Hi. …if you’re looking for a solid copywriter with a quirky sense of humor, you’re in the right place. I’m John Laing and I’m that guy. I write and produce for clients around the world. In fact, if you use brand name products or spend much time online, you’ve probably seen or interacted with my work. […]
Are you a writer? Do you write copy for catalogs, manuals, packaging or just about anything else? Do you consider yourself quirky, irreverent and oftentimes sarcastic? No? That doesn’t matter. Yep, ChatGPT is going to take your job if you’re a writer. It can do everything you can do. Plus, it’s not lippy to its […]
Interested in putting ChatGPT to work for you? If you’re looking to dive into the world of AI-generated conversations (and content), you’ve come to the right place. Writing prompts that spark engaging and meaningful interactions with ChatGPT can be a bit of an art form. In this blog post, we’ll explore some practical tips and […]
With the rapid advancements in artificial intelligence (AI), ChatGPT has emerged as a powerful language model capable of generating human-like text. However, it can’t yet completely replace human copywriters! In this article, we’ll explore the unique skills and advantages that human copywriters possess, highlighting the irreplaceable power of human creativity in the realm of content […]
In recent years, conversational AI has gained immense popularity, with ChatGPT emerging as a prominent technology in the field. In just the past 6 months more and more companies have started creating content with AI. While the underlying language model is undoubtedly powerful, the role of human-created prompts should not be underestimated. This article explores […]
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Switching Email Providers
Did you get tasked with trying to change your company’s email provider? Clueless on how to do it? What’s an MX record? Why do I need to set one? What does that do? It’s not that hard and it’s very hard all at once. Here’s a great little course on how email works behind the […]
I’ve been involved with a particular health and beauty client for more than ten years. We’ve been through a couple web site iterations together. A few weeks ago, we were discussing some easy things they could do to liven up their current site. This particular client had their latest site built to be a content […]
It seems like the holidays come quicker every year. If you’re like me, you have a love/hate relationship with the holidays. Mine’s mostly a love relationship though. I love the season, and hate that it’s over too quickly. I also enjoy looking at the haphazard English that’s all over the interwebs advertising this and that. […]
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Cosmetics vs. drugs
I’m no attorney, and in case you aren’t one either, here’s a quick link to the FDA’s site with information about cosmetics labeling and when a cosmetic is considered a drug: FDA Cosmetics Labeling Guide What’s a cosmetic? According to the guide: “A cosmetic is a product, except soap, intended to be applied to the […]
It’s been a long winter. It’s time for your marketing plan to come out of hibernation. Let’s make your copy sizzle. Or something like that. In all seriousness, sometimes something gets written and forgotten about — maybe it’s a company brochure from a few years ago, maybe it’s a sell sheet for your best selling […]