It’s 10PM, where’s your copy at? Better yet, what’s it doing for you?
Earlier today, I was speaking with a client who is working on some sales collateral. It reminded me that it wasn’t too long ago that on-demand information wasn’t possible. If you wanted more information about a product, you had to make a call and then wait for a fax or even sales material in the mail. Yowza!
Today, of course, it’s an entirely different story. If you see something you like in a magazine, or hear someone mention something that sounds interesting, you just hit the Web. A quick search yields exactly what you’re looking for and you can easily read more about it and pull the trigger when you’re ready to buy. All without picking up the phone or waiting on the mail. It’s a miracle.
How’s this relate to copywriting? Well, think about the process above. There’s no personal interaction before the sale! The copy (along with an appealing web design and a decent e-commerce system) does the work for you. Well-written copy is a 24×7 silent workhorse.
Does your copy help seal the deal? Whether you’re selling a back massager, high-end denim, cars or computers, your copy must help you sell the product. Is your copy helping or hurting business?
When you’re ready for sales copy that works, contact me!