It’s been a long winter.
It’s time for your marketing plan to come out of hibernation.
Let’s make your copy sizzle.
Or something like that.
In all seriousness, sometimes something gets written and forgotten about — maybe it’s a company brochure from a few years ago, maybe it’s a sell sheet for your best selling product, maybe it’s a web site — who knows. Perhaps it’s time to take a fresh look at it?