Hi. …if you’re looking for a solid copywriter with a quirky sense of humor, you’re in the right place. I’m John Laing and I’m that guy. I write and produce for clients around the world. In fact, if you use brand name products or spend much time online, you’ve probably seen or interacted with my work. […]
Category: Americanize my copy
It seems like the holidays come quicker every year. If you’re like me, you have a love/hate relationship with the holidays. Mine’s mostly a love relationship though. I love the season, and hate that it’s over too quickly. I also enjoy looking at the haphazard English that’s all over the interwebs advertising this and that. […]
I’m not sure about you, but there’s one thing that makes me question a seemingly decent product on Amazon: A terribly written, quasi-English product description. Over the weekend I was about to pull the trigger on some discount gadget — it was a few bucks cheaper than similar gadgets. The glaring difference was that this […]
No matter if you’re a multinational firm or a small international company, it’s important to ensure that your sales copy is written and edited properly for the American market. Even with a good English-speaking writer on staff, unless they’re a trained native American English writer, it’s very easy to make mistakes. When you’re trying to […]
These days it’s fairly common for American companies to outsource overseas. What many people don’t realize is that sometimes those foreign companies outsource here too. The last couple of years, I’ve had an increase in requests from overseas companies who want to do business with American companies and need a little help making sure their […]