Are you a writer? Do you write copy for catalogs, manuals, packaging or just about anything else? Do you consider yourself quirky, irreverent and oftentimes sarcastic? No? That doesn’t matter. Yep, ChatGPT is going to take your job if you’re a writer. It can do everything you can do. Plus, it’s not lippy to its […]
Category: copy writer
In recent years, conversational AI has gained immense popularity, with ChatGPT emerging as a prominent technology in the field. In just the past 6 months more and more companies have started creating content with AI. While the underlying language model is undoubtedly powerful, the role of human-created prompts should not be underestimated. This article explores […]
Hi. …if you’re looking for a solid copywriter with a quirky sense of humor, you’re in the right place. I’m John Laing and I’m that guy. I write and produce for clients around the world. In fact, if you use brand name products or spend much time online, you’ve probably seen or interacted with my work. […]
It’s been a long winter. It’s time for your marketing plan to come out of hibernation. Let’s make your copy sizzle. Or something like that. In all seriousness, sometimes something gets written and forgotten about — maybe it’s a company brochure from a few years ago, maybe it’s a sell sheet for your best selling […]
I’m not sure about you, but there’s one thing that makes me question a seemingly decent product on Amazon: A terribly written, quasi-English product description. Over the weekend I was about to pull the trigger on some discount gadget — it was a few bucks cheaper than similar gadgets. The glaring difference was that this […]
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Spring — Still not an NCAA trademark
One of my most-read posts — from almost 9 years ago — centered on the NCAA’s trademarks. Since then, they’ve somehow managed to trademark “Dribble.” Seriously. As you’re probably aware, the NCAA is pretty protective of their trademarks. This is the reason you hear funny local radio and TV spots that tiptoe around them. Lest […]
Every business deserves a name. Hire me to name it right.
No matter if you’re a multinational firm or a small international company, it’s important to ensure that your sales copy is written and edited properly for the American market. Even with a good English-speaking writer on staff, unless they’re a trained native American English writer, it’s very easy to make mistakes. When you’re trying to […]
I get quite a few inquiries from potential clients asking why I haven’t updated this site in a while. Don’t you fret and don’t you worry – I’m still here. I’m still writing copy. I’m available for your copy writing job, big or small. Drop me a note today at [email protected]
If your business is like many I work with, summer can be a bit slow. Use that time to retool your sales collateral, company website and other long-forgotten copy!