Are you a writer? Do you write copy for catalogs, manuals, packaging or just about anything else? Do you consider yourself quirky, irreverent and oftentimes sarcastic? No? That doesn’t matter. Yep, ChatGPT is going to take your job if you’re a writer. It can do everything you can do. Plus, it’s not lippy to its […]
Category: Random Writer Thoughts
I’ve been involved with a particular health and beauty client for more than ten years. We’ve been through a couple web site iterations together. A few weeks ago, we were discussing some easy things they could do to liven up their current site. This particular client had their latest site built to be a content […]
It seems like the holidays come quicker every year. If you’re like me, you have a love/hate relationship with the holidays. Mine’s mostly a love relationship though. I love the season, and hate that it’s over too quickly. I also enjoy looking at the haphazard English that’s all over the interwebs advertising this and that. […]
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Cosmetics vs. drugs
I’m no attorney, and in case you aren’t one either, here’s a quick link to the FDA’s site with information about cosmetics labeling and when a cosmetic is considered a drug: FDA Cosmetics Labeling Guide What’s a cosmetic? According to the guide: “A cosmetic is a product, except soap, intended to be applied to the […]
What makes a copy writer an SEO copy writer?
Mid May. Years ago, this was my favorite time of the year. You could smell it in the hallways at school. Summer. Almost. Anticipation. Freedom was right around the corner…but we weren’t quite there. There was still work to be done…but there was a light…a bright light…at the end. Do you miss those days? Man, […]
Ah, Spring. Birds, a greening lawn and plenty of trademark confusion. Having worked for a number of clients who wanted to run promotions centered around the NFL’s “big game” in February and the college basketball tournaments in March, it’s always been a — oh heck, let’s call it a “big dance” — around trademarked terms […]
I’ve tried to make sure that my clients are diverse — I’d go crazy if I wrote the same things day in and day out. For example, today I wrote copy to be used in a client’s proposal template, reviewed & researched a request from an agency to provide written promotion concepts for a popular snack cracker […]