I’m not sure about you, but there’s one thing that makes me question a seemingly decent product on Amazon: A terribly written, quasi-English product description. Over the weekend I was about to pull the trigger on some discount gadget — it was a few bucks cheaper than similar gadgets. The glaring difference was that this […]
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GEICO – McGruff, here’s to you!
Have you seen the GEICO “McGruff Fights Baby Talk” spot? https://www.youtube.com/watch?v=bwz9X6ejuiQ I’ve enjoyed the campaign and this McGruff spot had me laughing out loud the first two times I watched it. Kudos to whoever scripted it. Nice.
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Spring — Still not an NCAA trademark
One of my most-read posts — from almost 9 years ago — centered on the NCAA’s trademarks. Since then, they’ve somehow managed to trademark “Dribble.” Seriously. As you’re probably aware, the NCAA is pretty protective of their trademarks. This is the reason you hear funny local radio and TV spots that tiptoe around them. Lest […]
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2016 Holiday Copy
It’s October and holiday season is upon us! Need help with your holiday catalog copy, holiday web copy or just need someone to talk you through your own holidazical nightmare? Choose this guy. No matter what type of superbly-written copy you need, I’m happy to help make your holidays a little more enjoyable (and profitable!) […]
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Web site, Website or website?
I’ll admit it. Nearly twenty years ago, I spelled website as Web site. And with good reason — until 2010, the AP Stylebook said to do it. I hadn’t thought about it in years until a fellow writer asked me how I was spelling it today. He recalled that I was a real stickler about […]
Every business deserves a name. Hire me to name it right.
No matter if you’re a multinational firm or a small international company, it’s important to ensure that your sales copy is written and edited properly for the American market. Even with a good English-speaking writer on staff, unless they’re a trained native American English writer, it’s very easy to make mistakes. When you’re trying to […]
I get quite a few inquiries from potential clients asking why I haven’t updated this site in a while. Don’t you fret and don’t you worry – I’m still here. I’m still writing copy. I’m available for your copy writing job, big or small. Drop me a note today at [email protected]
If your business is like many I work with, summer can be a bit slow. Use that time to retool your sales collateral, company website and other long-forgotten copy!
What makes a copy writer an SEO copy writer?